The Future of Giving 2020

Giving Is Everyone’s Business

In 2020, there has never been a better time to unravel the cultural landscape of giving. This year brought the coronavirus pandemic, greater scrutiny of longstanding inequalities, environmental emergencies, and economic chaos causing uncertainty for people around the world. We need giving now more than ever. Giving is about preserving the resources of our collective future.

It is also fundamental to an organization’s role in society, whether nonprofit or for-profit. Giving points to a world that treats everyone, from communities to families, suppliers, customers and your neighbors, as beneficiaries of shared growth.

The Future of Giving 2020 report was created in partnership with sparks&honey and powered by their cultural intelligence system. It explores five seismic cultural changes that are shaping this future, where technology, changes in human behaviors, and new consumer expectations meet new business models and data sets of giving, and strategies that reconsider how we work together to solve some of the biggest challenges out there.

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In Her Own Words

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