There has never been a better time to unravel the cultural landscape of giving. Between the lingering effects of the coronavirus pandemic, greater scrutiny of longstanding inequalities, environmental emergencies, and economic uncertainty for people around the world, we need giving now more than ever. Giving is about preserving the resources of our collective future.
It is also fundamental to an organization’s role in society, whether nonprofit or for-profit. Giving points to a world that treats everyone, from communities to families, suppliers, customers and your neighbors, as beneficiaries of shared growth.
In September 2020, the Morgridge Family Foundation partnered with cultural agency sparks&honey to produce the Future of Giving report, powered by their cultural intelligence system. It explores five seismic cultural shifts that are shaping the future, where technology, changes in human behaviors, and new consumer expectations meet new business models and data sets of giving. It provides rich detail on these cultural shifts as well as strategies that reconsider how we work together to solve some of the biggest challenges out there.
In October 2021, the report was refreshed with the addition of the Gen Z Addendum, a deep dive look at Gen Z. It is packed with insight that will help your organization leverage the next generation’s strength and passion. From identifying Gen Z trends to the cultivation strategies your organization can implement today, this free resource is a must-read for everyone in the social sector. For a quick breakdown of the key data and analysis from the report, check out the corresponding post on our blog.Read the Blog
The Future of Giving report is meant to be shared far and wide. The more people who know how to future-proof their organizations, the more effectively we will find solutions to the challenging issues of our time. Wanting to reach as many people as possible, we naturally turned to the organization with the mission of finding “ideas worth sharing.” MFF Chief Disruptor Carrie Morgridge presented a high-level view of the The Future of Giving report on the TEDxCherryCreeek stage. Her talk synthesizes the data-heavy report while illustrating the trends that are already changing giving for nonprofits, philanthropists, corporations, and individuals alike.
If you’re interested in hearing more about The Future of Giving and the Morgridge Family Foundation from Carrie herself, please fill out the speaking engagement request form below.